"The Blue Marble"

This fight is better than Ali vs. Foreman.

Overture Shares Plummet on News of Google Competition
VentureReporter.net Wednesday, February 06, 2002, 5:01 PM ET
Investors, once confident that Overture Services (Nasdaq: OVER) was dominating the syndicated search space, had their confidence severely shaken with today's news that the Pasadena-based company losts its contract with Earthlink to Google's new AdWorks product. As a result, even though an Overture spokesperson told Reuters that the change would not have a material impact on the company's earnings, investors were apparently deeply concerned that Overture faces new, potentially serious competition. By the end of the day, Overture shares fell a whopping 41 percent, closing at $17.92.

Overture Raises Earnings Projection
By Michael Liedtke. AP Business Writer
SAN FRANCISCO –– Hoping to reverse a 41 percent drop in its stock Wednesday, Overture Services Inc. predicted its advertising-driven online search engine will make substantially more money this year than investors anticipated.

Innovation Comes a Full Circle: The Top 10 Online Ad Campaigns of 2001
VentureReporter.net, by Rafat Ali

In a year where the economic atrophy took a toll on more companies than one could keep track of, it seemed we may have reached an end to media innovation. At the first Online Advertising Awards, announced at Silicon Alley Reporter's Online Advertising Summit held on Tuesday in the Hudson Hotel in New York City, though, the judges and participants gave some hope to the future of online advertising.

The Top Three Advertising Campaigns of 2001
1. First place went to the Volvo "Road to the S60" campaign, developed by MVBMS Fuel North America.
2. The second place winner was Playboy.com/Jack Daniel's Hef Mega ad campaign, which ran on Playboy.com.
3. Third place went to the Pepsi/Britney Spears-Oscar campaign, developed by Tribal DDB Worldwide.

Fad or Fashion? ... Blogging gets some mainstream press.

Pssst. Wanna See My Blog?
Impromptu online journals are popping up all over the Web. If I can figure out how to build one, you can too
Time Magazine, by Chris Taylor

I blog, therefore I am
Monday, 4 February, 2002, 12:02 GMT
BBC News

A tale of one man and his blog
Blogger has revolutionised personal websites. Now, its only member of staff tells Neil McIntosh it's time to take blogging to the next stage
Thursday January 31, 2002
The Guardian

An interesting article which draws on theories and studies by MIT Sloan School professor Dan Ariely.

The Compromise Effect
. . . And the New Thinking About Money Is That Your Irrationality Is Predictable

By Steven Pearlstein
Washington Post Staff Writer
Sunday, January 27, 2002; Page H01

NPR interviewed Dan Ariely, Professor at the Sloan School of Management, earlier this week.

All You Can Eat: Not All That Economical (RealAudio)
Do You Watch Your Wallet's Waist?
NPR, Tuesday, February 5, 2002

Micorsoft launches mobile MSN portals in Europe.

Microsoft today launched two mobile versions of its MSN Internet portal in Europe. The two mobile MSN portals -- launched in France and Germany -- are designed for the small color displays of Pocket PC handhelds. British and Spanish versions of the mobile MSN portal will make their debut in a few weeks. Microsoft recently launched SMS versions of Hotmail in Denmark and Switzerland, generating 27 text messages per user per month in the first month of service. Hotmail is currently the world's most popular Web-based email service, claiming 110 million users.




Looking for the Super Bowl ads? Links to the ads as well as reviews are below. My favorite? Well, I must admit ... I liked the Bud ad in NYC. Sure, it was a tear-jerker, and some people said it (over)mixed the emotions of 911 and the Bud brand, but I thought it was in very good taste. I'm a New Yorker, and it made me feel good. It is not often that I say that about an advertisement. We've seen those Clydesdales pulling the Bud beer wagon through the snow for years. This time, instead of a catchy tune by Steve Karmen like "Here comes the King" or "When you say Bud,You've said it all!" the horses come across the Brooklyn bridge into Manhattan where they bend a knee and bow their heads near ground zero. On the lighter side, I thought the Levis "Si Señor" was the best I've seen from them in a while.

One last note ... AdCritic, perhaps one of the most original sites I'd come across, is dead. Victim of the Dotcom meltdown, they have closed their doors ... along with their extesive archive of worldwide advertisements. A real shame, since if you needed to find pretty much any advertisement (and on an increasingly gobal scale), you could have found it there. Think about it: People who wanted to do nothing on a web site but look at advertisements. While most advertisers were trying to get a fraction of a percent of a clickthrough for their silly banner ads, here was a business that had people coming to see ads. I thought it was pure genius. Like Kozmo, this was one of those companies that seemed to have tapped into such a pure and simple business plan, you would have thought there was no way that it would go out of business. Such a shame ...

Yahoo! - Super Bowl Entertainment
News. Reviews. Links. Yahoo-style full coverage.

iFilm has all the ads.
Free. (Traffic to the site is, as you would expect, very heavy.)

Ad Age has a number of the ads in RealPlayer format. Free.

Super Bowl Ad Winner: A Demure Britney
Restrained XXXVI Game Commercials Feature Less Sex, More Humor
AdAge, Bob Garfield

AdAge - Full Coverage: Super Bowl XXXVI

Super Bowl ads: Mix of moods
From solemn to silly, the big-bucks ads rolled ...
The Associated Press, CNN Entertainment

SuperBowlCritic has all the ads ... but you have to pay $5.95 to see them. Why would anyone do this?

Insurance? Nope ... AT&T Wireless. When I first saw this campaign, I thought it was MetLife, too.

AT&T Wireless launches new brand - mLife, negotiates brand name with MetLife
AT&T Wireless yesterday launched its new brand, mLife, with a series of commercials run during the Super Bowl. The new brand touts the advantages of a mobile lifestyle that combines mobile data and voice. MetLife, the biggest U.S. life insurance company, threatened to sue AT&T over the ads, but withdrew its lawsuit late last week. The two companies agreed to further meetings this week to settle their issues over the brand.


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