eEurope Benchmarking Report Published

The eEurope benchmarking report analyses the first complete set of results of the benchmarking exercise. It highlights the most interesting findings, compares policy progress with market developments and draws some conclusions for the final year of the eEurope 2002 action plan.





Telekom Austria to focus on focuses on broadband in 2002
05/02/2002

Telekom Austria (TA) announced that its new wire-line organisation would form the basis for a comprehensive market offensive in 2002.

In this new organisation, TA's key account division is to be merged with Datakom Austria's sales division to form a joint "business solutions" unit. All access-related internet activities for Jet2Web Internet Services will be reintegrated into Telekom Austria.

As of the end of December 2001, the company’s fixed line market share was slightly more than 56 per cent. This represents a reduction of 0.9 percentage points in the fourth quarter of 2001, compared to a 1.4 and 1.2 per cent reduction in the second and third quarters respectively.

This year, Telekom Austria's management board will focus on the development of the broadband market. By the end of December 2001, TA had gained 100,000 ADSL customers. This figure is expected to double by December 2002.

The total number of Telekom Austria internet users in increased by 122 per cent to 656,000 by the end of 2001, compared to the same period in 2000.

Across the country 77 per cent of households will be able to receive ADSL services in 2002. In urban areas ADSL coverage will increase to 98 per cent.

Along with increased ADSL coverage, TA is also planning to enhance the attractiveness of the ADSL download limit and transmission rate.





Micorsoft launches mobile MSN portals in Europe.

Microsoft today launched two mobile versions of its MSN Internet portal in Europe. The two mobile MSN portals -- launched in France and Germany -- are designed for the small color displays of Pocket PC handhelds. British and Spanish versions of the mobile MSN portal will make their debut in a few weeks. Microsoft recently launched SMS versions of Hotmail in Denmark and Switzerland, generating 27 text messages per user per month in the first month of service. Hotmail is currently the world's most popular Web-based email service, claiming 110 million users.

CNET
http://news.cnet.com/investor/news/newsitem/0-9900-1028-8717435-0.html?tag=ats

News.com
http://news.com.com/2100-1023-830358.html

Telecom.Paper
http://www.telecom.paper.nl/index.asp?location=site%2Fnews%5FTA%2Easp%3Ftype%3Dabstract%26id%3D12870





Europe's Paid Placement Warriors
by Danny Sullivan, Editor
The Search Engine Report
Feb. 4, 2002

Paid placement listings on search engines in the United States are by now well established, and the clear leader there is Overture. By opening a single Overture account, you can get guaranteed placement on every popular search engine but Google. Now things are heating up in Europe, and unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting. Espotting's success against Overture is unprecedented, when you compare it to the US experience. A look at how the two companies are squaring off, via the URL below. The second URL is a longer version of the article available to Search Engine Watch members.

The full article is here: Europe's Paid Placement Warriors
The Search Engine Report, Feb. 4, 2002

Espotting
This sites serves the UK, and links to the French and German sites are listed on the home page.

Overture UK
This site serves the UK. Use the "International" button at the top of the home page to reach the US site or gain information about the planned German site.

Google AdWords
Information about running paid listings on Google. The FAQ page explains how to target by country or language.

Canadaspace.com
New (and apparently the first) paid listings service targeting Canada.

Chinese Search Portal Reports Interest In Paid Listings
BizReport, Dec. 18, 2001
Paid submission comes to China's Sohu.com site.

Targeting Europe - do I have to pay?
WebmasterWorld.com, Jan. 16, 2002
If you are looking for more guidance on submitting to European countries, you'll find advice from those in the trenches in this thread.




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